"Our PPC lead generation campaigns are not performing...
And our agency doesn't know Why."
For over decade, businesses have all come to us asking OppGen if we can help them answer why paid advertising is not creating profitable, scalable revenue. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation.
What is your Why?
“Our PPC lead generation campaigns are not performing…
And our agency doesn’t know Why.”
Since 2010, large nationally recognized clients have all come to us with this same problem. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation.
What is your Why?
"Our PPC lead generation campaigns are not performing...
And our agency doesn't know Why."
For over decade, businesses have all come to us asking OppGen if we can help them answer why paid advertising is not creating profitable, scalable revenue. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation.
What is your Why?
Award Winning paid ADVERTISING Solutions
Your PPC is underperforming.
It's time to fix it.
Performance-First Methodology
Paid digital advertising isn’t magic or as simple as an A.I. platform running your ads. It’s hard analytical and creative work to understand what is driving performance and what needs to change.
Our proven methodology focuses on four areas that we’ve built our team and processes around:
- Ad Platforms
- Customer Journey
- Tracking and Outcomes
- Testing for Growth
Transparency & Collaboration Matter
Our clients value you us for our insights, forward thinking strategy, and the diligent process we follow to improve their advertising and overall performance. We value the educating our client’s teams on how the platforms work, messaging needed for paid digital advertising, and how tracking and measuring outcomes. This creates collaboration between OppGen and our clients that allows for rapid changes that leads to increased performance and a meaningful impact to their businesses.
Your PPC is underperforming.
It's time to fix it.
Performance-First Methodology
Paid digital advertising isn’t magic or as simple as an A.I. platform running your ads. It’s hard analytical and creative work to understand what is driving performance and what needs to change.
Our proven methodology focuses on four areas that we’ve built our team and processes around:
- Ad Platforms
- Customer Journey
- Tracking and Outcomes
- Testing for Growth
Transparency & Collaboration Matter
Our clients value you us for our insights, forward thinking strategy, and the diligent process we follow to improve their advertising and overall performance. We value the educating our client’s teams on how the platforms work, messaging needed for paid digital advertising, and how tracking and measuring outcomes. This creates collaboration between OppGen and our clients that allows for rapid changes that leads to increased performance and a meaningful impact to their businesses.
A few of the Why's OppGen found
and answered.
- 60% of the paid traffic from campaigns identified as audiences that would never be a fit for the client’s service.
- Search audience 9x the size of the current audience size was a direct fit for a non-marketed product.
- Website where paid traffic was sent, did not explain the relevant reasons for how the product solved the targeted audience’s need.
- 40% of the target audience entered the campaign through a mobile device, only to come to a page that was nearly impossible to read on mobile.
- Videos used for YouTube and Facebook didn’t front load impactful messaging to allow a connection to be made with the target audience.
- Limited by small addressable audiences for a unique device, leveraging tangential audiences for which the service did solve the real problem they were facing.
A top reviewed PPC agency.
Partnering with National multi-million and multi-billion dollar organizations
Since 2011, OppGen has been serving clients across the United States and Canada. Our portfolio ranges from top 10 largest companies in the world to multi-million-dollar companies. Many clients that have been with us for over a decade, a rarity in the paid digital advertising world. They stay with us because of the value and knowledge we add to their marketing teams and the performance we help them achieve. A sample of our client’s businesses are:
- Top 10 US Homebuilder
- 2 of the largest providers of medicines, pharmaceutical supplies, and health information technology (IT)
- World’s leading providers of water heating and water treatment solutions
- Top 10 utility provider in the United States
- Leading U.S. provider of residential and commercial HVAC sealing
Why OppGen
-
A team with deep ad platform knowledge, customer journey alignment, and data analysis
-
Manual, hands-on campaign management
-
Our approach for customer intent drives accurate targeting
-
No "account managers" - work directly with the OppGen team running campaigns
You need a specialized agency for lead generation
Typical issues found with agencies
- Lack an understanding of business strategy and target audiences
- Unknowingly targeting low value or irrelevant customers
- Inability to align the buying journey across campaigns
- Challenges scaling investment and performance
OppGen's Approach
- Clear targets and explanations
- Segmented audience based on intent
- Unique journeys based on audience intent
- Connect campaigns to sales pipeline, focus on MQL
- Focused ad spend and improved efficiencies
- Test to expanded on performance
VIDEO CASE STUDY: GBM LAW
Ready to get started?
Let's Uncover your why
A critical factor to our success is partnering with our client companies where there is a mutual fit. OppGen only onboards 5-10 clients a year. We do this to ensure we can provide service to our high standards and create long-term relationships with our clients. Our discovery process allows both our prospective clients and our team determine if OppGen’s approach to paid digital advertising is a fit.
- Consultation and Discovery Call
- Audit of current paid digital marketing
- Proposal for the initial phase of our relationship
- Relationship kick-off and campaign launch
End-to-end PPC solutions
Paid Advertising Strategy
We break down each journey into informational, navigational, and transactional targeting on the necessary advertising platforms.
Campaign Management
Optimization of search advertising, display advertising, and social advertising through manual and programmatic methods.
Ad Creation
We craft compelling ad copy and messages that speak directly to your segmented target audiences, serving to qualify prospects and improve engagement.
Customer Journey
We develop landing page strategy and structure content, assets, copy, and CTA's to effectively target consumers and improve CRO.
Consumer Insights
Monthly insights provide the foundation for A/B testing and potential pivot points that lead to increased campaign performance.
Campaign Reporting
Leveraging data analytics, we find opportunities that boost campaigns and serve as discussion points. We also include a real-time dashboard.
Ad costs are rising, and competition is increasing. Collaborate with a PPC partner who is integrated with your team to develop ROI-driven strategies.
Most asked questions.
Since we do not typically base our fees on ad spend, it’s our primary goal to align your ad investment with your customer acquisition goals. Business KPI’s and target audience greatly influence the ad spend that will be needed to achieve results. OppGen has clients that spend as little as $5,000 per month in ads to well over $200,000 a month in ads.
We do not believe in holding partners hostage in long-term contracts. It’s always our goal to build a relationship organically and display our value. Clients we work with have long-term marketing strategies and continue to work with OppGen based on the value and performance we bring to their marketing.
Clients have access to a dynamic dashboard that allows real time access to metrics. We add our insights and recommendations to the dashboard every month and use monthly communication to discuss the results and go forward plan for the campaigns.
OppGen operates off a flat fee model and not variable pricing based on ad spend. One of our goals is to maximize the efficiency of ad spend which typically does not require large ad spend budget increases.
Campaign performance is not always instant. It can take several months to reach a baseline optimization for each platform and make needed changes to the customer journey. Our goal is to achieve this in the shortest amount of time possible.
Uncover Your Why With OppGen.
Partner with OppGen for paid advertising and fix your PPC performance issues for good.
More about OppGen.
With the rising cost of advertising, you need a partner who has deep experience with the advertising platforms and SEO. OppGen partners with select clients to help push the boundaries of their advertising to find new areas of profitable expansion and growth. We are a boutique agency based in Columbus, Ohio with team members throughout the United States.
